Aviva “disappointed” after watchdog bans Aviva Drive app advert;

By September 20, 2017Uncategorized

The Advertising Standard’s Authority stated that the ad featuring ex-Formula One driver David Coulthard promotes irresponsible driving.
Aviva has expressed its disappointment after an advert starring ex-Formula One driver David Coulthard has been banned by the Advertising Standards Authority (ASA) for promoting reckless driving.
The 60-second long ad for the Aviva Drive telematics app featured Coulthard, as a taxi driver, driving at excessive speeds whilst performing various stunts on public roads.
It further featured on-screen text that stated “WARNING Conducted under a controlled environment. Do not attempt to recreate”.
The ASA stated that it had received 58 complaints about the advert, challenging whether it encouraged dangerous and irresponsible driving.
It upheld its decision that “the ad must not appear again in its current form”.